Aquarius Producers
The producers who work with Aquarius are an amazing
group of people who have won all kinds of awards for their incredible
productions on "different life challenges that people face".
These producers come from all different kinds of backgrounds and work
as independents as well with some of the leading health and educational
institutions in the country. What I have learned over the years is that
the producers who work with Aquarius have a passion, an innate drive,
and a determination and commitment to get their message out which is "to
help others help themselves". For many of our producers, their
stories come from personal experiences that have strongly influenced their
lives. For others, their commitment and desire as a filmmaker and storyteller
has impassioned them to produce the programs or series.
What Are The Markets That Aquarius Reaches?
Major Topics Of Interest To Us...
Why Do Videos Sell Well?
What Our Producers Are Saying...
Why Choose Aquarius Health Care Videos... the Wisdom & Expertise
The Aquarius Agreement
Send Us a Program to Review For Distribution
What Are The Markets That Aquarius Reaches? top
The Aquarius customer is dedicated to helping people
with life’s challenges. Our customers care about finding and
providing programming that is exceptional and distinctive. Our video
programs reach all kinds of health care professionals including hospitals,
schools, universities, hospices, hospitals, public libraries, mental
health clinics, nursing homes and aging facilties, independent living
centers, women’s groups, clergy, patients and their families
and many others.
Major Topics Of Interest To Us top
We are currently seeking new programming to add
to our collection of award winning video programs. If you have produced
something recently or know of a program that you think may be of interest
to us, please call or e-mail us. Particular areas of interest include
the following: aging & gerontology, disabilities, children &
teen health, alternative medicine, bereavement, caregiver concerns,
women's health, nursing concerns, humor & healing, mental health
and of course....relaxation!! If you have a topic you're unsure of,
just give us a call and we'll let you know if it might fit.
Why Do Videos Sell Well? top
The People & the Message
Our customers want to hear personal accounts of the challenges that
individuals, families and professionals face interwoven with a powerful
educational message that is unforgettable. Producing documentaries
such as this is an art and takes a producer who is in touch with
the issues he/she is filming and is capable of weaving together
into a very poignant story. Our customers look for documentaries
that include international experts and professionals as well as
productions where the individuals become the experts. If you are
currently in the midst of a production and have questions regarding
the direction of your program, please feel free to call us.
Technical Concerns and Length
The technical quality of the videos we represent
must be excellent. Our customers expect only the best and that is
what we provide to them. Our customers want programming that is
15 - 30 minutes in length for use in the educational and health
care markets. However, many of our programs are produced with broadcast
in mind so we do work with programming that is up to 60 minutes.
If you are in the middle of production, please give some thought
into also producing a shorter version.
More and more of our customers are interested in being able to
offer programming in a digital format. Thus, when possible we look
for a digital master from our producers. We also request that a
number of jpeg images are provided so that we can represent your
video program on our new web site.
What Our Producers Are Saying
top
"I've worked with Aquarius for 7 years. Leslie took the
time to meet with us in our office, to get to know us and our
products, and to select the right videos for their niche. As a consequence,
sales have been strong. In addition, we like the detailed sales
reports and purchaser comments we get from Aquarius, which shows
where the video's strengths and weaknesses lie in the market. In
a world dominated by large, impersonal distributors, Aquarius stands
out for its personal approach that makes the process of raising
production funds that much easier."
Jamie Guth
Dartmouth Hitchcock Medical Center
"Aquarius has distributed our video, 'A Friend Called Lyle'
for seven years and I couldn't be more pleased with the results.
They really know the health care markets anad are indespensible
to anyone who wants to have their programming reach the largest
group of potential buyers. Honest, quick with payments and the best
in the field of marketing to their target audience, I would recommend
Aquarius most highly!!"
Brett Hodges
Milestone Media Inc.
"In this dicey world of distribution, Aquarius occupies
a unique position -- a personal approach combined with strong marketing
and business strategies -- which inspires confidence that video
projects will reach the widest audience possible."
Sharon
Simon, Raquel Ortiz
Producers, Divided Loyalties
"The Aquarius mission targets the challenges that life poses
for individuals and families as a consequence of health related
events. As such, we had the assurance that our family-centered values
would be honored and reflected in Aquarius' handling of materials.
That has certainly been the case over the past 7 years. In addition,
the information and feedback about our video which we receive with
royalty payments has helped us recognize needs and improvements
for our work in the future. Thanks again for the strength in this
partnership and for your collaborative approach to delivering video
experiences and information to those in need of it."
W. Carl
Cooley, M.D.
Associate Professor of Pediatrics, Dartmouth
Medical Director, Crotched Mountain Foundation
"Thank goodness for Aquarius!! They made it easy to distribute
the educational videos created by our hospice professionals. Whether
about hospice care and family support or the unique needs of grieving
adolescents, Aquarius knew the many audiences that could benefit
from our work. Their classy catalogs and broad outreach exposed
the videos to groups we had no way of reaching on our own. Our products
have been sold to 100's of appreciative users. It is obvious that
Aquarius knows how to blend the facts about care with the need of
consumers. We have appreciated doing business with Aquarius since
1995."
Martha Barton
President and CEO
Pikes Peak Hospice
Why Choose Aquarius Health Care Videos...
The Wisdom & Expertise top
Marketing and Promotion
Aquarius is committed to an aggressive yet very personal approach
to reaching our customers and potential markets in the health and
educational fields. The Aquarius staff is actively involved in selling
and promoting each video program. We feel it is important for our
staff to know and understand the issues of each video program that
we distribute. Aquarius offers the marketing strength and power
of a large distributor and yet is able to provide the personal and
professional wisdom and expertise that few distributors can offer.
Packaging
Aquarius develops a video jacket cover for each
program that includes both images from the producer and quotes from
experts and professionals in the field of expertise along with awards
and other recognition that the video has won.
Direct Mail
Direct Marketing represents 75 - 80% of our business.
Aquarius develops and produces attractive catalogs, brochures and
flyers that are mailed out consistently throughout the year. Just
fill out the request form below and we will send on a media kit
for your attention. Because we do a lot of "niche marketing"
many of our brochures and flyers are targeted to very specific customer
markets. This allows for a higher response rate to our mailings
with potential customers that already have an interest in the topics.
Reviews
Because the quality of our programming is unique
we find that the publications are very accepting and excited to
review our video programs. We have on-going requests from editors
looking for new videos on specific topics. Reviews are added to
our website immediately. Reviews are also added to jacket covers,
our catalog and other direct marketing materials.
Conferences
Aquarius attends targeted national conferences
throughout the year where videos may be shown or used by speakers
in their presentations. In addition, we have a large database of
on-going and new conferences in targeted areas in the health care
field. We work closely with conference coordinators to promote Aquarius
videos at these conferences and to make targeted marketing materials
available on specific video programs.
Direct Sales/Marketing
All new program releases are included in our direct sales
efforts. Our Aquarius staff is in daily contact with our customers
to identify current video needs and market trends. In addition,
our comprehensive database allows us to identify customer interests
and budget availability. Telemarketing is directed to our customer
database that has an interest in specific video topics. Free previews
are sent to qualified customers to review new programs before making
a purchase.
Film Festivals
Aquarius has won numerous awards at many, many international
film festivals including Emmy’s, an Academy Award and nomination
for an Academy Award, the Columbus International Film Festival,
Superfest and this past year ~ 5 FREDDIES at the Time Inc. International
Film Festival.
Aquarius enters new video programs in leading film festivals as
well as some very specialized. Some of the festivals include CINE,
the International Medical Film Festival, the Telly's, Columbus International
Film Festival, HESCA, Intercom, Superfest for Disability Issues,
the National Council on Media Relations and the Mature Media Festival.
The Aquarius Agreement... top
Aquarius primarily works on an exclusive basis with our producers
for a 3-5 year term in the non-theatrical, broadcast and home markets.
There are certain cases where we will work on a non-exclusive basis.
Please call us to tell us about your particular situation.
Most importantly, we start with helping the producer to identify
his/her marketing/sales needs and then go from there. We try to
be flexible to meet both the producer’s and our needs. Aquarius
takes responsibility for all marketing and promotional costs. Competitive
royalties are paid on gross receipts and also include customer feedback
and sales information. We find our producers are extremely pleased
with the royalty information and detailed feedback they receive.
Aquarius provides information on media reviews, film festivals,
conferences, customer feedback and any additional testimonials.
Aquarius is also more than willing to provide sales information
to a producer at any time during the royalty period.
Send Us a Program To Review For Distribution...
top
We are reviewing programs throughout the year and
look forward to the chance to look at the film that you have produced.
It would be greatly appreciated if you would take a moment to fill
out the questionnaire about your video and email or fax it to us at
508-650-1665.
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